before it had even been released, and it's thanks entirely to the game's indelible character design and sui generis artistic flair. According to Jeff Grub of VentureBeat, websites such as Tumblr were overflowing with sexualized fanart of the characters at the time.
Searches for Overwatch pornography originated somewhat evenly worldwide, though South Korea and Belarus searched for such content the most. When Blizzard made an open beta of Overwatch available on May 5, 2016, Pornhub registered a spike of 817% in searches for pornographic material related to the game. Overwatch entered a closed beta in late 2015, during which time various people ripped the character models of Overwatch from the game and spread them over the Internet. Aoife Wilson of Eurogamer asserted that a cursory search on websites like Pornhub reveals pornography inspired by many high-profile video game franchises. Pornographic fan works of online multiplayer games like Overwatch has always been relatively common: according to Pornhub vice-president Cory Price, the most popular video-game related search queries on Pornhub were Minecraft, Halo, Clash of Clans, and Call of Duty.
The game sports a cast of various characters, each with a unique design. Overwatch is a multiplayer online shooter game developed by Blizzard Entertainment. Overwatch has inspired both sexualized cosplay and pornographic virtual reality works. The website started producing a Playboy-style magazine about the game in late 2016, until they were forced to stop in February the following year. Brazzers produced a "porn parody" based on Overwatch in September 2016. Overwatch and its pornographic community has inspired various groups and companies to produce adult content related to the game. Blizzard has been issuing cease-and-desist orders to some prolific creators through an independent security firm, though the game's director has described the situation as "an inevitable reality of the internet in 2016." Video game journalists have described the abundance of (pornographic) fan works as a positive indicator for the game's longevity. Overwatch pornography usually consists of short pieces of video featuring characters such as Tracer, D.Va, and Mei. Pornographic content is created primarily through Valve's Source Filmmaker (SFM). Original pornography fan artists (animators and illustrators) are most commonly based on social media platforms such as Twitter, Reddit, and Tumblr, while they upload their works to file hosting services like MEGA, Gfycat, Webmshare, and Google Drive. Character models were ripped from the beta versions of the game and subsequently spread, edited, and animated on the Internet.Īnimated pornography shorts and sexualized imagery featuring official character models constitute the main content of Overwatch pornography. The game's distinct and colorful character designs drew the attention of many online content creators, resulting in sexually explicit fanart. īlizzard Entertainment's 2016 video game Overwatch inspired a notable amount of fan-made pornography. The character victory pose was changed after criticism because it "reduces Tracer to just another bland female sex symbol". We did an interview last month with the one of the creators of Playwatch – who also run a general Overwatch fan site called Overpog, where he told us that Blizzard had to know there would be porn of their game.Comparison between Tracer's original pose (left) and altered replacement (right). For that reason, we have contacted Blizzard directly and decided to close the website until we have an answer from them." These X-rated exhibits have caused quite the headache for Blizzard who has publicly opposed their existence, issuing tons of DMCAs last year to get content from websites like PornHub taken down (although, as sites like r/OverwatchNSFW prove, that content is still readily available, but that's besides the point).īut, Blizzard porn-related ban hammer struck again recently, this time targeting the fan-created Playboy-style Overwatch magazine "Playwatch." Their website,, now only has one page available, a message from the creators saying "We have received a notification from a digital copyright protection agency that claims Playwatch Magazine infringes Blizzards' intellectual property rights.
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